Retargeting that proves its own value: more deposits from players you already paid for.
We bring lapsed and idle players back to deposit through programmatic retargeting (pop, push, native, banner) in Ubidex, TrafficStars, ExoClick, PropellerAds, Kadam and direct networks. Every campaign runs against a holdout group, so you see the real incremental deposits, not attributed noise.
Start a 6-week pilot See how it worksWhy operators work with us
Most retargeting is judged by post-view attribution, which credits deposits that would have happened anyway. We measure the only number that matters: deposits that happen because of the campaign.
Incrementality, not attribution
A randomized holdout on every direction. Weekly report with incremental deposits, cost per incremental FTD or redeposit, and confidence intervals.
Publisher-level autobidding
Our own bid optimizer sets bids per publisher and feed on post-view CPA and budget, every day, across networks. No manual bid sheets.
Launch on autopilot
Campaigns, creatives and tracking are generated from templates and rules, so a new direction or geo goes live in hours and follows the same QA checklist every time.
Built for emerging markets
India, Bangladesh, Brazil, SEA and similar geos, where the usual channels are restricted and programmatic retargeting is often the only scalable way back to the player.
How it works
One direction at a time, measured end to end.
Audit (week 1)
Accounts, tracking and postbacks, segments and frequency, bids by publisher, creative rotation, budget leaks. You get a written report with a prioritized plan.
Test design and holdout (week 2)
We pick the direction (reactivation, retention, VIP, new geo), split the audience, agree the metric and the reporting format with your CRM or analytics team.
Launch and optimize (weeks 2 to 6)
Campaigns go live through our launch system in every network you use. Bids are optimized daily per publisher. You get a weekly report: spend, deposits, incremental lift, next steps.
Decision (week 6)
An incrementality report with the full method. If the lift is there, we scale. If it is not, you know exactly what not to pay for.
Results
Anonymized cases from operators we work with. Figures are from the operator's own tracking and the network reports.
Cost per deposit, one month after autobidding
Two operators in South Asia, seven networks (Ubidex, Racer, PropellerAds, RichAds, ExoClick, TrafficStars, Popunder), about 6,000 publisher x campaign pairs, $170K monthly spend. Daily publisher-level bidding on post-view deposits cut CPA from $2.93 to $2.16 and from $2.39 to $1.23, with deposits per day up 21% and 116%.
Holdout on 77,000 depositors: the honest answer in 4 weeks
Retargeting to active depositors in Ubidex was credited with hundreds of thousands of post-view deposits a month. A randomized holdout with CUPED showed no incremental deposits (lift -1.0%, 95% CI -4.1% to +2.2%) for $818 of test spend. Campaigns were paused and the budget moved to directions with measurable lift.
Own audiences reach the right player more often
4.5 million retargeting impressions a day matched to the operator's own visit logs over 37 days. Segments built on the operator's CRM data brought the targeted player back 1.38x and 1.45x more often than the networks' native retargeting audiences, in every week and every format.
The pilot: find out what your retargeting really brings
Six weeks. One direction (reactivation or retention). Part of the audience in a holdout. At the end: an incrementality report with the numbers and a scaling plan. If there is no lift, you learn it and stop paying for air. If there is, we scale it.
- Fixed fee: $2,000 for the six weeks, media budget stays on your accounts.
- Works with your existing network accounts and tracker (Keitaro, Binom, Voluum or in-house).
- Weekly report in English, Telegram or Slack for day-to-day questions.
- Minimum retargeting spend to make the test readable: about $5,000 per month.
What we do after the pilot
Retargeting audit
Two to three weeks, written report and plan. Fixed fee.
Strategy and optimization
You run the campaigns, we run the strategy, bids and weekly reporting. Monthly retainer.
Full management
Launch, creatives, tracking, bids, tests, reports. Monthly base plus a share of spend above a threshold.
Autobidding as a service
Our bid optimizer on your accounts, with monitoring. Monthly.
Contact
Tell us your geos, networks and monthly retargeting spend. We reply within one business day.
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